Professional Photography Rental Impact – Key Statistics

Professional photos are extremely important for rental listings in Vancouver, and throughout the Lower Mainland, especially in today’s digital-first real estate market. Here is why:

1. Faster Leasing Time

Listings with professional photos rent 2x as fast on average compared to those with amateur or poor-quality photos.

(Source: Zillow and RentPath internal data)

2. More Views & Inquiries

Professionally photographed listings receive 60–100% more views online.

(Source: VHT Studios and Zillow Group reports)

3. Higher Rental Price

Properties with high-quality images can command 5–20% higher rent depending on the market and listing platform.

(Source: Redfin, AirDNA, and other rental analytics platforms)

4. Reduced Time on Market

According to a Redfin study, homes (including rentals) with professional photos spent an average of 10 days less on the market than comparable listings.

5. Higher Click-Through Rates

Listings with professional images get 118% more clicks than those with low-quality photos.

(Source: PR Newswire study on property listing performance)

These numbers vary slightly depending on the platform (e.g., Airbnb vs. Zillow vs. Craigslist), the market (urban vs. suburban), and the competition — but the overall takeaway is consistent: investing in professional photography pays off.